At Alpha Taxis Sheffield, we are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and share your information when you use our taxi services, website, or mobile application in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.
1. Information We Collect
We collect the following types of personal data when you interact or book a taxis with us:
· Personal Identification Information: Name, address, email address, phone number.
· Payment Information: Credit or debit card details (collected securely via third-party payment processors).
· Location Data: Real-time GPS location for booking and tracking your ride.
· Trip Information: Pickup and drop-off locations, time and date of rides, and details of your journey.
· Device Information: IP address, browser type, and device ID for improving our services and app functionality.
. Call Recording: calls will be recorded and stored for for one year for training, quality assurance, customer service purpose and investigation purposes. After this period the call recording will be destroyed.
2. How We Use Your Information
We use your personal data for the following purposes:
· To Provide Taxi Services: We collect and use your personal information to process bookings, provide transportation, and ensure smooth service delivery.
· To Communicate with You: Contacting you via phone, email, or SMS to confirm bookings, provide updates on your ride, or respond to customer service inquiries.
· To Process Payments: We use your payment information to charge for the services you receive.
· To Improve Our Services: Analysing usage trends and customer feedback to improve our mobile app and services.
· Legal Obligations: To comply with legal and regulatory obligations, including data retention laws.
3. Legal Basis for Processing
We process your personal data on the following legal grounds:
· Contractual Necessity: To fulfil the services you have requested (i.e., booking and providing taxi rides).
· Consent: When you give your explicit consent, such as for marketing communications.
· Legal Obligations: To comply with laws and regulations applicable to us.
· Legitimate Interests: For purposes such as improving our services, ensuring security, and preventing fraud.
4. Sharing Your Information
We may share your personal data with third parties in the following circumstances:
· Service Providers: Third-party vendors that provide services such as payment processing, ride dispatching, and customer support.
· Legal Authorities: When required by law or to respond to legal requests, such as court orders.
· Business Transfers: In the event of a merger, acquisition, or sale of our company, your data may be transferred to a new owner.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, or misuse. We use secure servers and encryption for data transfers, especially payment transactions.
6. Data Retention
We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Personal data related to ride history may be retained for period of 7 years from the point of service to meet legal and regulatory requirements.
7. Your Rights
Under data protection laws, you have the following rights:
· Access: You can request access to the personal data we hold about you.
· Correction: You can request correction of any incorrect or incomplete data.
· Erasure: You can request deletion of your personal data in certain circumstances.
· Objection: You can object to the processing of your data in some instances.
· Data Portability: You can request a copy of your data in a commonly used electronic format.
To exercise your rights, please contact us at dataprotection@alphataxissheffield.com
8. Cookies
We use cookies to improve your experience on our website and mobile app. Cookies help us analyse web traffic, personalise services, and provide a more seamless experience. You can manage your cookie preferences through your browser settings.
9. Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted on our website. Please check back regularly for updates.
10. Contact Us
If you have any questions or concerns about this privacy policy or how we handle your personal data, please contact us:
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